Our Story

Couturecharmer is an United States label synonymous with elevated and aspirational maternity fashion. Established in 2017 as a fashion label, our founder and designer, Rachel Mellers-Smith, initially aimed to empower and instill confidence in women through expressive dressing. However, as Rachel embarked on her own journey to motherhood, Couturecharmer evolved.

Witnessing her friends’ struggles to find elegant yet feeding-friendly clothes, Rachel identified a gap in the market. This led to the introduction of maternity and feeding-friendly styles, shaping Couturecharmer into what it is today –

a label that is;